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For over 6 years, I have provided virtual assistance to entrepreneurs and small business teams in various markets and industries. I have also found a lot of success in serving clients from these various industries simply by providing generalist virtual assistant services.

In an online world full of people telling you that there are “riches in the niches”, I am here to tell you that while that it is true for some, it doesn’t mean it has to be for you as well.

What it all comes down to is that there are clients out there who have administrative work that needs to get done.

So they will hire you as their trusted partner to handle the business processes that are their pain points. These are the daily systems and processes that need to happen to keep their business moving forward.

You do not need to do “all the things”. You just need to be able to do all of the things that they need.

Not every virtual assistant wants to niche. And I am here to tell you that you can be successful without niching.

It’s not a popular opinion, but it is what I believe.

You can also provide high quality and in-demand support to clients without building your own team. I have done it. I am doing it daily.

What it all comes down to is providing value to your clients and solving a problem in their business. This is your key to your success in being a virtual assistant (or in any business, really!).

I am fortunate to work with some brilliant clients who also have amazing networks of colleagues, friends and like-minded entrepreneurs who they will refer to me.

Guess what? They also need to delegate their to-do lists and free up their time!

Simply put, they just need someone to jump in, say “I’m on it!” and get the work DONE. And I am happy to be the one. You can be the one to provide these services also.

Is being a generalist virtual assistant for everyone? No way! For some, it is a gateway to jumping into the online business world, getting their feet wet, and finding out what truly lights them up.

I am a life long learner myself and love to take new courses and grow my skills. I also get excited when my clients want to try a new tool in their businesses.

I will also say that I highly suggest that you offer premium services at a higher rate. This is separate from your hourly retainer or packaged rate virtual assistant hours. Those clients who need these services understand the value and will pay you what it is worth.